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Lecture Basic Marketing: A global-managerial approach: Chapter 1 - William D. Perreault, E. Jerome McCarthy

After completing this chapter, students will be able: Know what marketing is and why you should learn about it, understand the difference between micro-marketing and macro-marketing, know why and how macro-marketing systems develop, understand why marketing is crucial to economic development and our global economy,...

Từ khóa: Basic Marketing, Lecture Basic Marketing, Micro-marketing, Macro-marketing, Marketing’s changing role, Marketing’s role within organizations

14 p tvs_fbu 23/02/2016 150 2

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