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Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media;...
501 p fbu 21/07/2023 59 0
Từ khóa: Integrated marketing communications, Advertising management, Advertising management, Traditional advertising media, Direct marketing, Consumer sales promotion
Ebook Advertising, promotion, and other aspects of integrated marketing communications: Part 1 includes the following chapters: Chapter 1: an overview of integrated marketing communications; chapter 2: enhancing brand equity and accountability; chapter 3: brand adoption, brand naming, and intellectual property issues; chapter 4: environmental, regulatory, and ethical issues; chapter 5: segmentation, targeting, and positioning; chapter 6: the...
253 p fbu 21/07/2023 45 0
Từ khóa: Integrated marketing communications, Advertising management, New media choices, Sales promotion management, Communications process, Consumer behavior
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1 includes the following contents: Integrated marketing communications: processes, brand equity, and the marcom environment; the fundamental marcom decisions: targeting, positioning, objective setting, and budgeting; marcom for new products, store signage, and point-of-purchase communications.
260 p fbu 16/02/2023 13 0
Từ khóa: Integrated marketing communications, Advertising management, Marcom targeting, Marcom positioning, Analyzing advertising media, Marketing communications
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising...
394 p fbu 16/02/2023 9 0
Từ khóa: Integrated marketing communications, Advertising management, Analyzing advertising media, Creative advertising messages, Traditional advertising media, Consumer-oriented promotions
Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p fbu 16/02/2023 14 0
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...
16 p fbu 23/02/2016 153 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Integrated marketing communications, Strategic distribution
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