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Ebook Money, banking, and financial markets (4th edition): Part 2
Part 2 book "Money, banking, and financial markets" has contents: depository institutions: banks and bank management, financial industry structure, regulating the financial system, central banks in the world today, the central bank balance sheet and the money supply process,...and other contents.
414 p fbu 25/11/2023 31 0
Từ khóa: Financial markets, Bank management, Financial industry structure, Regulating the financial system, The money supply process, The central bank balance sheet
Ebook Advertising, promotion, and other aspects of integrated marketing communications: Part 1 includes the following chapters: Chapter 1: an overview of integrated marketing communications; chapter 2: enhancing brand equity and accountability; chapter 3: brand adoption, brand naming, and intellectual property issues; chapter 4: environmental, regulatory, and ethical issues; chapter 5: segmentation, targeting, and positioning; chapter 6: the...
253 p fbu 21/07/2023 45 0
Từ khóa: Integrated marketing communications, Advertising management, New media choices, Sales promotion management, Communications process, Consumer behavior
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p fbu 20/04/2022 45 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
When you finish this chapter, you should: Understand how information technology is speeding up feedback for better implementation and control, know why effective implementation is critical to customer satisfaction and profits, know how total quality management can improve implementation including implementation of service quality,...
8 p fbu 23/02/2016 181 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Controlling marketing plans, Total quality management, Marketing management process
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