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Ebook Global marketing (4th ed): Part 1
Ebook Global marketing (4th ed): Part 1 includes contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness.
328 p fbu 24/04/2024 4 0
Từ khóa: Ebook Global marketing, Global marketing, Global marketing in the firm, Internationalization theories, Global marketing research, The political, Economic environment
Ebook Real estate investing - Market analysis, valuation techniques, and risk management
Ebook "Real estate investing - Market analysis, valuation techniques, and risk management" present the content introduces the basic features of the real estate market. This is an imperfect highly segmented market. The segmentation is derived from the characteristics of traded goods. In order to understand the trend in the different submarkets, the following paragraphs analyse the trend patterns of stakeholders involved in the sale or purchase...
214 p fbu 16/02/2023 19 0
Từ khóa: Real estate investing, Market analysis, Valuation techniques, Risk management, The market research, Investment strategies
In chapter 8, you will know about marketing information systems; understand a scientific approach to marketing research; know how to define and solve marketing problems; know about getting secondary and primary data; understand the role of observing, questioning, and using experimental methods in marketing research; understand the important new terms.
8 p fbu 23/02/2016 129 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing information systems, Marketing research, Marketing research process, Marketing problems
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