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Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 2
Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...
319 p fbu 16/02/2023 18 0
Từ khóa: Consumer behavior, Building marketing strategy, Consumer decision process, Organizational buyer behavior, Postpurchase processes, Customer satisfaction, Customer commitment
When you finish this chapter, you should: Know who the business and organizational customers are, see why multiple influence is common in business and organizational purchase decisions and understand how it affects the practice of marketing, understand the problem-solving behaviour of organizational buyers, know the basic methods used in organizational buying,...
10 p fbu 23/02/2016 166 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Buying behaviour of business, Organizational customers
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