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Ebook Modern day retail marketing management: Part 1
Part 1 of ebook "Modern day retail marketing management" provides readers with contents including: playing the retail game; retailing in India; retail marketing mix; changes in the landscape of retail marketing; retail marketing strategies – basis for sustainable competitive advantage; catman strategies; retail strategy for Gen X and Gen Y; retail store formats;...
131 p fbu 25/09/2023 27 0
Từ khóa: Modern day retail marketing management, Marketing management, Playing the retail game, Retail marketing mix, Retail marketing strategies, Sustainable competitive advantage, Retail store formats
In chapter 13 you will: Understand how retailers plan their marketing strategies, know about the many kinds of retailers that work with producers and wholesalers as members of channel systems, understand the differences among the conventional and nonconventional retailers including Internet merchants and others who accept the mass-merchandising concept,...
13 p fbu 23/02/2016 137 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategy planning, Retail formats, Retailing on the internet, Retail chains
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