Ebook Fundamentals of human resource management (10th edition): Part 1 presents the following content: Chapter 8 socializing, orienting, and developing employees; chapter 9 managing careers; chapter 10 establishing the performance management system; chapter 11 establishing rewards and pay plans; chapter 12 employee benefits; chapter 13 ensuring a safe and healthy work environment; chapter 14 understanding labor relations and collective...

 229 p fbu 16/02/2023 11 0 Download

Ebook small business management: Launching and growing entrepreneurial ventures - Part 1 include of the following content: Entrepreneurship: a world of opportunity; starting from scratch or joining an existing business; developing the new venture business plan.

 371 p fbu 16/02/2023 12 0 Download

Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.

 400 p fbu 16/02/2023 12 0 Download

Ebook Aligning human resources and business strategy: Part 1 presents the following content: Chapter 1 beyond internal consultancy – the need for strategic human resources; chapter 2 the context for strategic human resources; chapter 3 measuring the impact of strategic HRM; chapter 4 aligning business and HR strategies; chapter 5 managing and rewarding for high performance; chapter 6 working across organizational boundaries; chapter 7...

 328 p fbu 16/02/2023 12 0 Download

Ebook Aligning human resources and business strategy: Part 2 presents the following content: Chapter 12 developing a strategic HR agenda, chapter 13 international approaches to HRM, chapter 14 bringing about strategic change, chapter 15 mergers and strategic alliances, chapter 16 creating a learning culture.

 158 p fbu 16/02/2023 11 0 Download

Ebook Báo cáo Logistics Việt Nam 2020: Cắt giảm chi phí Logistics được kết cấu theo 6 chương, trong đó có một chương chuyên đề. Cụ thể như sau: (i) Môi trường kinh doanh; (ii) Cơ sở hạ tầng logistics; (iii) Dịch vụ logistics; (iv) Hoạt động logistics tại doanh nghiệp sản xuất, kinh doanh; (v) Hoạt động hỗ trợ logistics; (vi) Chuyên đề: Cắt giảm chi phí logistics.

 138 p fbu 16/02/2023 13 0 Download

Tài liệu "Báo cáo Logistics Việt Nam 2021: Phát triển nhân lực Logistics" được xây dựng với sự tham gia của Ban Biên tập gồm các chuyên gia đến từ các Bộ, ngành, Hiệp hội, các tổ chức đào tạo và nghiên cứu... trên cơ sở hệ thống thông tin và dữ liệu đáng tin cậy, cập nhật từ các nguồn thông tin chính thống và kết quả khảo sát thực tế do Ban...

 174 p fbu 16/02/2023 13 0 Download

“Tự động hóa doanh nghiệp (Tập 1)” là cuốn sách là tâm huyết của tác giả Hoàng Đình Trọng với mong muốn các chủ doanh nghiệp, những người mới khởi sự kinh doanh có được cái nhìn tổng quan, hoàn thiện về các tầng hệ thống trong doanh nghiệp. Từ đó có thể xây dựng doanh nghiệp một cách bài bản, chuyên nghiệp, tự động hóa và hướng tới...

 48 p fbu 16/02/2023 42 0 Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1 includes the following contents: Integrated marketing communications: processes, brand equity, and the marcom environment; the fundamental marcom decisions: targeting, positioning, objective setting, and budgeting; marcom for new products, store signage, and point-of-purchase communications.

 260 p fbu 16/02/2023 14 0 Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising...

 394 p fbu 16/02/2023 9 0 Download

Ebook Advertising and promotion: Part 1 includes the following chapters: Chapter 1 introducing advertising and promotion, chapter 2 theorizing advertising and promotion, chapter 3 advertising and promotion's role in brand marketing, chapter 4 the business of advertising and promotion.

 114 p fbu 16/02/2023 14 0 Download

Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.

 159 p fbu 16/02/2023 15 0 Download