Ebook Modern day retail marketing management: Part 2

Continued part 1, part 2 of ebook "Modern day retail marketing management" provides readers with contents including: store layout; store manager – CEO of the store; the essentials of store management; the enchanting world of merchandising; merchandising management; rolling out a new store; visual merchandising – the window to retail business; private labels; retail security – preventing losses and dealing with thefts; CRM – winning and retaining loyal customers;...