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Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
485 p fbu 25/09/2023 34 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
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