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Ebook "Market leader: Elementary business English course book" features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to...
178 p fbu 24/10/2023 50 0
Từ khóa: Market leader, Market leader series, Market leader elementary, Elementary business English course book, David Cotton, David Falvey, Simon Kent, The past simple, Company profile, Internal communication
Ebook Market leader: Upper intermediate business English Teacher's resource book - Bill Mascull
Ebook "Market leader: Upper intermediate business English Teacher's resource book" is an extensive business English course designed to bring the real world of international business into the language-teaching classroom. It has been developed in association with the Financial Times, one of the world's leading sources of professional information, to ensure the maximum range and authenticity of international business content.
120 p fbu 24/10/2023 33 0
Từ khóa: Market leader, Market leader series, Market leader upper intermediate, Upper intermediate business English Teacher's resource book, Bill Mascull, International marketing, Building relationships, Crisis management
Ebook "Market leader: Upper intermediate business English course book (New edition)" is a multi-level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 14 units based on topics of great interest to everyone involved in international business.
176 p fbu 24/10/2023 21 0
Từ khóa: Market leader, Market leader series, Market leader upper intermediate, Upper intermediate business English course book, David Cotton, David Falvey, Simon Kent, Internal communication, Building relationships, International marketing
Ebook The economics of money, banking, and financial markets (7th ed): Part 2
Ebook The economics of money, banking, and financial markets (7th ed): Part 2 presents the following content: Chapter 15 multiple deposit creation and the money supply process; chapter 16 determinants of the money supply; chapter 17 tools of monetary policy; chapter 18 conduct of monetary policy: goals and targets; chapter 19 the foreign exchange market; chapter 20 the international financial system; chapter 21 monetary policy strategy: the...
409 p fbu 25/09/2023 40 0
Từ khóa: The economics of money, Banks and banking, Financial markets, International finance, Monetary policy
Ebook The economics of banking: Part 1
Part 1 book "The economics of banking" includes content: Trends in domestic and international banking; financial intermediation - the impact of the capital market; banks and financial intermediation; retail and wholesale banking; international banking; the theory of the banking firm; models of banking behaviour.
123 p fbu 25/09/2023 29 0
Từ khóa: The economics of banking, Financial intermediation, International banking, The capital market, The banking firm, Financial intermediation
Ebook The economics of money, banking, and financial markets (6/e): Part 2
Ebook The economics of money, banking, and financial markets (6/e): Part 2 presents the following content: central banks and the bank of canada, the money supply process, tools of monetary policy, the foreign exchange market, the international financial system, aggregate demand and supply analysis, monetary policy theory,… and other contents.
354 p fbu 28/06/2023 16 0
Từ khóa: The economics of money, Financial markets, The money supply process, Monetary policy, The foreign exchange market, The international financial system
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2 presents the following content: Innovation, intangible assets, international marketing, internet and e-business, leadership, loyalty, management, marketing assets and resources, marketing department interfaces, marketing ethics, marketing mix, marketing plans, marketing research, marketing roles and skills, markets, media, mission, new product development,...
124 p fbu 16/02/2023 8 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Intangible assets, International marketing, Marketing assets, Marketing department interfaces
Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p fbu 16/02/2023 14 0
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
Ebook Export-Import theory, practices, and procedures (Second edition): Part 1
Part 1 of ebook "Export-Import theory, practices, and procedures (Second edition)" provide readers with content about: overview of international trade; export marketing and strategy; executing the transactions; payment terms and procedures;... Please refer to the part 1 of ebook for details!
315 p fbu 27/12/2022 22 0
Từ khóa: Export-Import theory practices and procedures, Export-Import theory practices and procedures (Second edition), International trade, Regional integration agreements (RIAs), International transfer pricing, International market assessment
Bài giảng Marketing quốc tế - Chương 1: Tổng quan về marketing quốc tế
Bài giảng Marketing quốc tế - Chương 1: Tổng quan về marketing quốc tế. Sau khi học xong chương này, người học có thể hiểu được một số kiến thức cơ bản về: Bản chất marketing quốc tế, tầm quan trọng & sự cần thiết của marketing quốc tế. Mời các bạn cùng tham khảo để biết thêm các nội dung chi tiết.
21 p fbu 15/04/2021 94 0
Từ khóa: Marketing quốc tế, Bài giảng Marketing quốc tế, Bản chất marketing quốc tế, International marketing, Marketing toàn cầu, Định hướng marketing
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