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Ebook Advertising and promotion: Part 1
Ebook Advertising and promotion: Part 1 includes the following chapters: Chapter 1 introducing advertising and promotion, chapter 2 theorizing advertising and promotion, chapter 3 advertising and promotion's role in brand marketing, chapter 4 the business of advertising and promotion.
114 p fbu 16/02/2023 14 0
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Theorizing promotion, Promotion's role in brand marketing, Brand marketing, Business of advertising
Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p fbu 16/02/2023 14 0
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
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