- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 1
Ebook Services marketing: Concepts, strategies, and case help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with hoffman/bateson's services marketing: concepts, strategies, and cases, 5e. the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
214 p fbu 24/08/2023 25 0
Từ khóa: Services marketing, The service delivery, Developing the service communication strategy, Managing service employees, Managing service consumers, Ethical considerations
Đăng nhập
Bộ sưu tập nổi bật