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Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p fbu 20/04/2022 46 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p fbu 20/04/2022 45 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Bài giảng English for marketing
Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.
164 p fbu 31/10/2020 58 0
Từ khóa: Bài giảng English for marketing, English for marketing, Tiếng Anh chuyên ngành Marketing, Marketing introduction, Marketing environment, Marketing strategy
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