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Ebook Global marketing (4th ed): Part 1
Ebook Global marketing (4th ed): Part 1 includes contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness.
328 p fbu 24/04/2024 2 0
Từ khóa: Ebook Global marketing, Global marketing, Global marketing in the firm, Internationalization theories, Global marketing research, The political, Economic environment
Lecture Principles of marketing
Lecture Principles of marketing is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. The marketing function not only deals with the production and distribution of products and services, but...
241 p fbu 27/08/2022 25 0
Từ khóa: Lecture Principles of marketing, Principles of marketing, Bài giảng Nguyên lý marketing, Customer relationship management, Marketing macro environment, Consumer buying behavior
Bài giảng English for marketing
Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.
164 p fbu 31/10/2020 58 0
Từ khóa: Bài giảng English for marketing, English for marketing, Tiếng Anh chuyên ngành Marketing, Marketing introduction, Marketing environment, Marketing strategy
Ebook Investments (8th edition): Part 1
Investments (8th edition) - Zvi Bodie, Alex Kane, Alan J. Marcus, is intended primarily as a textbook for courses in investment analysis. This text will introduce you to major issues currently of concern to all investors. It can give you the skills to conduct a sophisticated assessment of current issues and debates covered by both the popular media as well as more-specialized finance journals. Whether you plan to become an investment...
473 p fbu 30/09/2018 147 1
Từ khóa: Ebook Investments, Portfolio theory, Equilibrium in capital markets, Investment environment, Financial instruments, Arbitrage pricing theory
Ebook Investments (8th edition): Part 2
In the 8th Edition, we have further extended our systematic collection of Excel spreadsheets that give tools to explore concepts more deeply than was previously possible. These spreadsheets are available on the Web site for this text, and provide a taste of the sophisticated analytic tools available to professional investors.
589 p fbu 30/09/2018 162 1
Từ khóa: Ebook Investments, Portfolio theory, Equilibrium in capital markets, Investment environment, Financial instruments, Arbitrage pricing theory
When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning,...
17 p fbu 23/02/2016 161 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Evaluating opportunities, Changing marketing environment, Competitive environment, Legal environment
In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).
13 p fbu 23/02/2016 129 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Marketing environment, Competitive environment
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