» Từ khóa: pricing strategies

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Lecture Basic Marketing: A global-managerial approach: Chapter 17 - William D. Perreault, E. Jerome McCarthy

When you finish this chapter, you should: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs.

12 p fbu 23/02/2016 168 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Pricing policies, Strategic planning
Lecture Basic Marketing: A global-managerial approach: Chapter 18 - William D. Perreault, E. Jerome McCarthy

After completing this unit, you should be able to: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

14 p fbu 23/02/2016 157 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Price setting, Channel pricing
Lecture Management accounting: An Australian perspective: Chapter 19 - Kim Langfield-Smith

This chapter contains a more up-to-date and comprehensive coverage of the factors that influence product and service pricing, and various alternative pricing strategies, such as value-based pricing and economic-value pricing, are presented. An updated section on legal restrictions on pricing is included in this chapter.

30 p fbu 23/02/2016 166 2

Từ khóa: Management accounting, Lecture Management accounting, Managing resources, Product mix decisions, Pricing decisions, Pricing strategies

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