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Lecture Basic Marketing: A global-managerial approach: Chapter 17 - William D. Perreault, E. Jerome McCarthy

When you finish this chapter, you should: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs.

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Pricing policies, Strategic planning

12 p tvs_fbu 23/02/2016 157 2

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