- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Product strategy and management (Second edition): Part 1
Ebook Product strategy and management (Second edition): Part 1 presents the following content: Chapter 1 competition and product strategy; chapter 2 the product in theory and practice; chapter 3 buyer behaviour; chapter 4 the product life cycle in theory and practice; chapter 5 product portfolios; chapter 6 the importance, nature and management of the new product development process; chapter 7 new product strategy; chapter 8 idea management...
373 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, New product development, Buyer behaviour, New product strategy
Ebook Product strategy and management (Second edition): Part 2
Ebook Product strategy and management (Second edition): Part 2 presents the following content: Chapter 13 commercialization: test marketing and launching the new product; chapter 14 managing growth; chapter 15 managing the mature product; chapter 16 controlling the product line: an overview of the deletion decision; chapter 17 reaching the decision to delete a product; chapter 18 implementing the deletion decision; chapter 19 reprise.
187 p fbu 25/09/2023 39 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, Managing growth, Controlling the product line, Implementing the deletion decision
In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
8 p fbu 23/02/2016 160 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
Lecture Management accounting: An Australian perspective: Chapter 4 - Kim Langfield-Smith
Chapter 3 introduce the product costing systems. Learning objectives of this chapter include: Product costing systems, different product costs for different purposes, designing product costing systems, flow of costs in manufacturing businesses, allocating overhead coststo products,...
30 p fbu 23/02/2016 155 2
Từ khóa: Management accounting, Lecture Management accounting, Managing resources, Product costing, Manufacturing businesse, Designing product costing systems
Lecture Management accounting: An Australian perspective: Chapter 5 - Kim Langfield-Smith
Chapter 5 introduce the process costing and operation costing. Learning objectives of this chapter: Process costing at Spritz, Process costing with work in process inventories, process costing using the weighted average method, process costing using the FIFO method, process costing and spoilage, operation costing, other issues in process costing.
30 p fbu 23/02/2016 184 2
Từ khóa: Management accounting, Lecture Management accounting, Managing resources, Process costing, Operation costing, Product costing systems
Lecture Management accounting: An Australian perspective: Chapter 8 - Kim Langfield-Smith
Lecture Management accounting: An Australian perspective - Chapter 8 introduce the activity-based costing. Learning objectives of chapter: Problems with conventional product costing systems, an activity-based costing model, initial decisions about ABC at Mason & Cox, using the ABC model for product costing at Mason & Cox, activity-based versus conventional product costs,...
30 p fbu 23/02/2016 215 2
Từ khóa: Management accounting, Lecture Management accounting, Managing resources, Strategic management accounting, Activity-based costing, Product costing systems
Lecture Management accounting: An Australian perspective: Chapter 19 - Kim Langfield-Smith
This chapter contains a more up-to-date and comprehensive coverage of the factors that influence product and service pricing, and various alternative pricing strategies, such as value-based pricing and economic-value pricing, are presented. An updated section on legal restrictions on pricing is included in this chapter.
30 p fbu 23/02/2016 132 2
Từ khóa: Management accounting, Lecture Management accounting, Managing resources, Product mix decisions, Pricing decisions, Pricing strategies
Đăng nhập
Bộ sưu tập nổi bật