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Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p fbu 25/09/2023 37 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Lecture Designing business plan: Unit 4 - Ngô Quý Nhâm
Lecture "Designing business plan - Unit 4: Marketing plan" presentation of content: Overall marketing strategy, discussion, three levels of products, marketing Mix (Product, pricing, place, promotion).
26 p fbu 30/04/2018 154 3
Từ khóa: Designing business plan, Lecture Designing business plan, Marketing plan, Overall marketing strategy, Three levels of products, Marketing Mix
In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...
10 p fbu 23/02/2016 168 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Global managerial approach, Product planning
In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
8 p fbu 23/02/2016 161 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
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