» Từ khóa: product planning

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Lecture Designing business plan: Unit 4 - Ngô Quý Nhâm

Lecture "Designing business plan - Unit 4: Marketing plan" presentation of content: Overall marketing strategy, discussion, three levels of products, marketing Mix (Product, pricing, place, promotion).

26 p fbu 30/04/2018 165 3

Từ khóa: Designing business plan, Lecture Designing business plan, Marketing plan, Overall marketing strategy, Three levels of products, Marketing Mix
Lecture Basic Marketing: A global-managerial approach: Chapter 9 - William D. Perreault, E. Jerome McCarthy

In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

10 p fbu 23/02/2016 180 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Global managerial approach, Product planning
Lecture Basic Marketing: A global-managerial approach: Chapter 10 - William D. Perreault, E. Jerome McCarthy

In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.

8 p fbu 23/02/2016 176 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development

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