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Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 1
Ebook Services marketing: Concepts, strategies, and case help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with hoffman/bateson's services marketing: concepts, strategies, and cases, 5e. the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
214 p fbu 24/08/2023 24 0
Từ khóa: Services marketing, The service delivery, Developing the service communication strategy, Managing service employees, Managing service consumers, Ethical considerations
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 2
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 2 cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. a new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.
270 p fbu 24/08/2023 20 0
Từ khóa: Services marketing, Managing service consumers, Measuring service quality, Service recovery management, Pulling the pieces together
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