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Lecture Basic Marketing: A global-managerial approach: Chapter 3 - William D. Perreault, E. Jerome McCarthy

After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,... Inviting you refer.

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy planning process, Considering international opportunities, Narrowing target markets, Market segmentation

15 p tvs_fbu 23/02/2016 181 2

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