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Lecture Basic Marketing: A global-managerial approach: Chapter 4 - William D. Perreault, E. Jerome McCarthy

When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning,...

Từ khóa: Basic Marketing, Lecture Basic Marketing, Evaluating opportunities, Changing marketing environment, Competitive environment, Legal environment

17 p tvs_fbu 23/02/2016 177 2

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