» Từ khóa: competitive environment

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Lecture Basic Marketing: A global-managerial approach: Chapter 4 - William D. Perreault, E. Jerome McCarthy

When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning,...

17 p fbu 23/02/2016 177 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Evaluating opportunities, Changing marketing environment, Competitive environment, Legal environment
Lecture Basic Marketing: A global-managerial approach: Chapter 6 - William D. Perreault, E. Jerome McCarthy

In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

13 p fbu 23/02/2016 143 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Marketing environment, Competitive environment

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