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Ebook Managing human resources: Human resource management in transition (5th edition) - Part 1
Part 1 of ebook "Managing human resources: Human resource management in transition" provides readers with contents including: human resource management in transition; human resource management and performance; legal aspects of the employment relationship; corporate governance and human resource management; the international human resource function; customer service work, employee well-being and performance; resourcing and development;...
232 p fbu 25/09/2023 28 0
Từ khóa: Managing human resources, Human resource management in transition, The employment relationship, Corporate governance, The international human resource function, Customer service work
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p fbu 16/02/2023 13 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
Ebook Small business management: Launching and growing entrepreneurial ventures - Part 2
Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.
400 p fbu 16/02/2023 12 0
Từ khóa: Ebook Small business management, Small business management, Growing entrepreneurial ventures, Building customer relationships, Promotional planning, Global marketing
Lecture Principles of marketing
Lecture Principles of marketing is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. The marketing function not only deals with the production and distribution of products and services, but...
241 p fbu 27/08/2022 25 0
Từ khóa: Lecture Principles of marketing, Principles of marketing, Bài giảng Nguyên lý marketing, Customer relationship management, Marketing macro environment, Consumer buying behavior
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p fbu 31/01/2022 49 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
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