- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p fbu 25/09/2023 37 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p fbu 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p fbu 21/07/2023 25 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook The future of finance: A new model for banking and investment – Part 1
Ebook The future of finance: A new model for banking and investment – Part 1 presents the following content: Chapter 1: globalization, emerging markets, and the savings glut; chapter 2: the rise of derivatives and systemic risk; chapter 3: the too-big-to-fail bank, moral hazard, and macroprudential regulation; chapter 4: corporate governance and remuneration in the banking industry; chapter 5: bank capital safeguards: additional capital...
120 p fbu 21/07/2023 30 0
Từ khóa: Ebook The future of finance, Banks and banking, Portfolio management, Global financial crisis, The financial crash, Emerging markets, Macroprudential regulation
Ebook The global money markets: Part 1
Ebook The global money markets: Part 1 includes contents: Chapter 1 introduction, chapter 2 money market calculations, chapter 3 U.S. treasury bills, chapter 4 agency instruments, chapter 5 corporate obligations: commercial paper and medium-term notes, chapter 6 debt obligations of financial institutions, chapter 7 floating-rate securities. Please refer to the documentation for more details.
127 p fbu 21/07/2023 18 0
Từ khóa: Ebook The global money markets, Global money markets, Money market calculations, Agency instruments, Corporate obligations, Debt obligations of financial institutions
Ebook The global money markets: Part 2
Ebook The global money markets: Part 2 includes contents: Chapter 8 repurchase and reverse repurchase agreements, chapter 9 short-term mortgage-backed securities, chapter 10 short-term asset-backed securities, chapter 11 futures and forward rate agreements, chapter 12 swaps and caps/floors, chapter 13 asset and liability management, chapter 14 bank regulatory capital.
210 p fbu 21/07/2023 21 0
Từ khóa: Ebook The global money markets, Global money markets, Money market, Reverse repurchase agreements, Short-term mortgage-backed securities, Short-term asset-backed securities
Ebook Small business management: Launching and growing entrepreneurial ventures - Part 2
Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.
400 p fbu 16/02/2023 12 0
Từ khóa: Ebook Small business management, Small business management, Growing entrepreneurial ventures, Building customer relationships, Promotional planning, Global marketing
Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 1
Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...
492 p fbu 16/02/2023 15 0
Từ khóa: Consumer behavior, Building marketing strategy, Cross-cultural variations, Decision process, Postpurchase processes, Non-verbal communications, The global youth culture, Penalties for violating norms
Ebook Marketing: Market leader - Part 2
Marketing: Market leader - Part 2 has present the contents internet advertising; global advertising campaigns; sponsorship deals for promoting brands; viral advertising campaign; developing a successful national brand; expanding brands into the Russian market; targeting overseas communities; keeping customers loyal to brands;...
58 p fbu 20/04/2022 40 0
Từ khóa: Market leader, Marketing and Market leader, Business English, Internet advertising, Global advertising campaigns, Viral advertising campaign, Targeting overseas communities
Ebook Essentials of entrepreneurship and small business management (8th edition): Part 2
Part 2 book "Essentials of entrepreneurship and small business management" has contents: Building a powerful bootstrap marketing plan, managing cash flow, creating a successful financial plan, global aspects of entrepreneurship, choosing the right location and layout,...and other contents.
419 p fbu 31/01/2018 16 0
Từ khóa: Essentials of entrepreneurship, small business management, Choosing the right location, Global aspects, A successful financial plan, Powerful bootstrap marketing plan
In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...
10 p fbu 23/02/2016 168 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Global managerial approach, Product planning
In this chapter, you will: Know about population and income trends in global markets and how they affect marketers, understand how population growth is shifting in different areas and for different age groups, know about the distribution of income in the United States,...
11 p fbu 23/02/2016 153 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Demographic dimensions, Global consumer markets, Consumer spending patterns, Potential markets
Đăng nhập
Bộ sưu tập nổi bật