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Ebook Product strategy and management (Second edition): Part 1
Ebook Product strategy and management (Second edition): Part 1 presents the following content: Chapter 1 competition and product strategy; chapter 2 the product in theory and practice; chapter 3 buyer behaviour; chapter 4 the product life cycle in theory and practice; chapter 5 product portfolios; chapter 6 the importance, nature and management of the new product development process; chapter 7 new product strategy; chapter 8 idea management...
373 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, New product development, Buyer behaviour, New product strategy
Ebook Product strategy and management (Second edition): Part 2
Ebook Product strategy and management (Second edition): Part 2 presents the following content: Chapter 13 commercialization: test marketing and launching the new product; chapter 14 managing growth; chapter 15 managing the mature product; chapter 16 controlling the product line: an overview of the deletion decision; chapter 17 reaching the decision to delete a product; chapter 18 implementing the deletion decision; chapter 19 reprise.
187 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, Managing growth, Controlling the product line, Implementing the deletion decision
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