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Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p fbu 25/09/2023 36 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Product strategy and management (Second edition): Part 1
Ebook Product strategy and management (Second edition): Part 1 presents the following content: Chapter 1 competition and product strategy; chapter 2 the product in theory and practice; chapter 3 buyer behaviour; chapter 4 the product life cycle in theory and practice; chapter 5 product portfolios; chapter 6 the importance, nature and management of the new product development process; chapter 7 new product strategy; chapter 8 idea management...
373 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, New product development, Buyer behaviour, New product strategy
Ebook Product strategy and management (Second edition): Part 2
Ebook Product strategy and management (Second edition): Part 2 presents the following content: Chapter 13 commercialization: test marketing and launching the new product; chapter 14 managing growth; chapter 15 managing the mature product; chapter 16 controlling the product line: an overview of the deletion decision; chapter 17 reaching the decision to delete a product; chapter 18 implementing the deletion decision; chapter 19 reprise.
187 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, Managing growth, Controlling the product line, Implementing the deletion decision
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