» Từ khóa: marketing strategy planning process

Kết quả 1-3 trong khoảng 3

Lecture Basic Marketing: A global-managerial approach: Chapter 3 - William D. Perreault, E. Jerome McCarthy

After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,... Inviting you refer.

15 p fbu 23/02/2016 193 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy planning process, Considering international opportunities, Narrowing target markets, Market segmentation
Lecture Basic Marketing: A global-managerial approach: Chapter 19 - William D. Perreault, E. Jerome McCarthy

When you finish this chapter, you should: Understand how information technology is speeding up feedback for better implementation and control, know why effective implementation is critical to customer satisfaction and profits, know how total quality management can improve implementation including implementation of service quality,...

8 p fbu 23/02/2016 197 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Controlling marketing plans, Total quality management, Marketing management process
Lecture Basic Marketing: A global-managerial approach: Chapter 21 - William D. Perreault, E. Jerome McCarthy

In this chapter you will: Know the content of and differences among strategies, marketing plans, and a marketing program; Understand, in detail, all of the elements of the marketing strategy planning process and the strategy decisions for the four Ps; understand why the product classes and typical mixes should be considered when developing a marketing plan;...

10 p fbu 23/02/2016 183 2

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Developing innovative marketing plans, Marketing strategy planning process, Forecasting market potential

Đăng nhập

Bộ sưu tập nổi bật

Trường Đại học Tài Chính - Ngân Hàng Hà Nội

Trụ sở chính: Xã Tiền Phong - H. Mê Linh - TP. Hà Nội
Cơ sở đào tạo: 31 Dịch Vọng Hậu, Cầu Giấy, Hà Nội
ĐT: 024 3793 1340 - 024 3793 1341
Thầy Sơn: 098510621

Phát triển bởi Thư viện số