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Ebook Modern day retail marketing management: Part 1
Part 1 of ebook "Modern day retail marketing management" provides readers with contents including: playing the retail game; retailing in India; retail marketing mix; changes in the landscape of retail marketing; retail marketing strategies – basis for sustainable competitive advantage; catman strategies; retail strategy for Gen X and Gen Y; retail store formats;...
131 p fbu 25/09/2023 27 0
Từ khóa: Modern day retail marketing management, Marketing management, Playing the retail game, Retail marketing mix, Retail marketing strategies, Sustainable competitive advantage, Retail store formats
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p fbu 20/04/2022 47 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
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