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Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising...
394 p fbu 16/02/2023 9 0
Từ khóa: Integrated marketing communications, Advertising management, Analyzing advertising media, Creative advertising messages, Traditional advertising media, Consumer-oriented promotions
Ebook Fundamentals of financial management: Part 1
Ebook Fundamentals of financial management: Part 1 includes the following content: Part 1 introduction to financial management, part 2 fundamental concepts in financial management, part 3 financial assets, part 4 investing in long-term assets: capital budgeting.
512 p fbu 27/08/2022 50 0
Từ khóa: Ebook Fundamentals of financial management, Financial management, Financial assets, Investing in long-term assets, Capital budgeting, Financial markets
Lecture Principles of marketing
Lecture Principles of marketing is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. The marketing function not only deals with the production and distribution of products and services, but...
241 p fbu 27/08/2022 25 0
Từ khóa: Lecture Principles of marketing, Principles of marketing, Bài giảng Nguyên lý marketing, Customer relationship management, Marketing macro environment, Consumer buying behavior
Giáo trình Marketing thương mại (Business marketing management and technology): Phần 1
Giáo trình "Marketing thương mại (Business marketing management and technology)" được biên soạn trên cơ sở phát triển và cụ thể hóa các tri thức Marketing căn bản vận dụng vào tổ chức và hoạt động của các loại hình doanh nghiệp thương mại theo tiếp cận quản trị marketing. Giáo trình kết cấu gồm 11 chương và chia thành 2 phần, phần 1 trình bày những nội...
232 p fbu 23/07/2022 31 0
Từ khóa: Marketing thương mại, Giáo trình Marketing thương mại, Business marketing management and technology, Phân tích marketing, Cấu trúc thị trường công ty thương mại, Nghiên cứu marketing công ty thương mại
Giáo trình Marketing thương mại (Business marketing management and technology): Phần 2
Giáo trình "Marketing thương mại (Business marketing management and technology)" được biên soạn trên cơ sở phát triển và cụ thể hóa các tri thức Marketing căn bản vận dụng vào tổ chức và hoạt động của các loại hình doanh nghiệp thương mại theo tiếp cận quản trị marketing. Giáo trình kết cấu gồm 11 chương và chia thành 2 phần, phần 2 trình bày những nội...
285 p fbu 23/07/2022 30 0
Từ khóa: Marketing thương mại, Giáo trình Marketing thương mại, Business marketing management and technology, Quyết định marketing, Công nghệ marketing, Lý thuyết marketing mặt hàng kinh doanh thương mại
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p fbu 20/04/2022 47 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p fbu 20/04/2022 45 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p fbu 31/01/2022 49 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Ebook Essentials of entrepreneurship and small business management (8th edition): Part 2
Part 2 book "Essentials of entrepreneurship and small business management" has contents: Building a powerful bootstrap marketing plan, managing cash flow, creating a successful financial plan, global aspects of entrepreneurship, choosing the right location and layout,...and other contents.
419 p fbu 31/01/2018 16 0
Từ khóa: Essentials of entrepreneurship, small business management, Choosing the right location, Global aspects, A successful financial plan, Powerful bootstrap marketing plan
In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
8 p fbu 23/02/2016 161 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development
After studying this chapter you will: Understand why turning a marketing plan into a profitable business requires money, information, people, and a way to get or produce goods and services; understand the ways that marketing strategy decisions may need to be adjusted in light of available financing; understand how a firm can implement and expand a marketing plan using internally generated cash flow;...
8 p fbu 23/02/2016 172 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Managing marketing’s link, Marketing plan, Marketing strategy planning
When you finish this chapter, you should: Understand how information technology is speeding up feedback for better implementation and control, know why effective implementation is critical to customer satisfaction and profits, know how total quality management can improve implementation including implementation of service quality,...
8 p fbu 23/02/2016 183 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Controlling marketing plans, Total quality management, Marketing management process
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