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Ebook Global marketing (4th ed): Part 1
Ebook Global marketing (4th ed): Part 1 includes contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness.
328 p fbu 24/04/2024 4 0
Từ khóa: Ebook Global marketing, Global marketing, Global marketing in the firm, Internationalization theories, Global marketing research, The political, Economic environment
Ebook Global marketing (4th ed): Part 2
Ebook Global marketing (4th ed): Part 2 includes contents: Some approaches to the choice of entry mode, export modes, intermediate entry modes 329 12 Hierarchical modes, international sourcing decisions and the role of the subsupplier,.. and other contents.
425 p fbu 24/04/2024 5 0
Từ khóa: Ebook Global marketing, Global marketing, Export modes, Intermediate entry modes, Distribution decisions, Communication decisions
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p fbu 25/09/2023 37 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p fbu 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p fbu 21/07/2023 25 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook The future of finance: A new model for banking and investment – Part 1
Ebook The future of finance: A new model for banking and investment – Part 1 presents the following content: Chapter 1: globalization, emerging markets, and the savings glut; chapter 2: the rise of derivatives and systemic risk; chapter 3: the too-big-to-fail bank, moral hazard, and macroprudential regulation; chapter 4: corporate governance and remuneration in the banking industry; chapter 5: bank capital safeguards: additional capital...
120 p fbu 21/07/2023 30 0
Từ khóa: Ebook The future of finance, Banks and banking, Portfolio management, Global financial crisis, The financial crash, Emerging markets, Macroprudential regulation
Ebook The global money markets: Part 1
Ebook The global money markets: Part 1 includes contents: Chapter 1 introduction, chapter 2 money market calculations, chapter 3 U.S. treasury bills, chapter 4 agency instruments, chapter 5 corporate obligations: commercial paper and medium-term notes, chapter 6 debt obligations of financial institutions, chapter 7 floating-rate securities. Please refer to the documentation for more details.
127 p fbu 21/07/2023 18 0
Từ khóa: Ebook The global money markets, Global money markets, Money market calculations, Agency instruments, Corporate obligations, Debt obligations of financial institutions
Ebook The global money markets: Part 2
Ebook The global money markets: Part 2 includes contents: Chapter 8 repurchase and reverse repurchase agreements, chapter 9 short-term mortgage-backed securities, chapter 10 short-term asset-backed securities, chapter 11 futures and forward rate agreements, chapter 12 swaps and caps/floors, chapter 13 asset and liability management, chapter 14 bank regulatory capital.
210 p fbu 21/07/2023 21 0
Từ khóa: Ebook The global money markets, Global money markets, Money market, Reverse repurchase agreements, Short-term mortgage-backed securities, Short-term asset-backed securities
Ebook Small business management: Launching and growing entrepreneurial ventures - Part 2
Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.
400 p fbu 16/02/2023 12 0
Từ khóa: Ebook Small business management, Small business management, Growing entrepreneurial ventures, Building customer relationships, Promotional planning, Global marketing
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