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Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p fbu 25/09/2023 36 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Product strategy and management (Second edition): Part 1
Ebook Product strategy and management (Second edition): Part 1 presents the following content: Chapter 1 competition and product strategy; chapter 2 the product in theory and practice; chapter 3 buyer behaviour; chapter 4 the product life cycle in theory and practice; chapter 5 product portfolios; chapter 6 the importance, nature and management of the new product development process; chapter 7 new product strategy; chapter 8 idea management...
373 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, New product development, Buyer behaviour, New product strategy
Ebook Product strategy and management (Second edition): Part 2
Ebook Product strategy and management (Second edition): Part 2 presents the following content: Chapter 13 commercialization: test marketing and launching the new product; chapter 14 managing growth; chapter 15 managing the mature product; chapter 16 controlling the product line: an overview of the deletion decision; chapter 17 reaching the decision to delete a product; chapter 18 implementing the deletion decision; chapter 19 reprise.
187 p fbu 25/09/2023 40 0
Từ khóa: Ebook Product strategy and management, Product strategy and management, Ebook Product strategy, Managing growth, Controlling the product line, Implementing the deletion decision
Lecture Designing business plan: Unit 4 - Ngô Quý Nhâm
Lecture "Designing business plan - Unit 4: Marketing plan" presentation of content: Overall marketing strategy, discussion, three levels of products, marketing Mix (Product, pricing, place, promotion).
26 p fbu 30/04/2018 154 3
Từ khóa: Designing business plan, Lecture Designing business plan, Marketing plan, Overall marketing strategy, Three levels of products, Marketing Mix
Lecture Management accounting: An Australian perspective: Chapter 19 - Kim Langfield-Smith
This chapter contains a more up-to-date and comprehensive coverage of the factors that influence product and service pricing, and various alternative pricing strategies, such as value-based pricing and economic-value pricing, are presented. An updated section on legal restrictions on pricing is included in this chapter.
30 p fbu 23/02/2016 132 2
Từ khóa: Management accounting, Lecture Management accounting, Managing resources, Product mix decisions, Pricing decisions, Pricing strategies
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