» Từ khóa: lecture management

This chapter explains why managerial accounting is important to the future careers of all business students. It answers three questions: (1) What is managerial accounting? (2) Why does managerial accounting matter to your career? and (3) What skills do managers need to succeed? It also discusses the importance of ethics in business and corporate social responsibility.

 15 p fbu 23/06/2016 208 2 Download

Từ khóa: Managerial accounting, Lecture Managerial accounting, Financial statement, Profitability analysis, Decision making, Process management

Chapter 3 help you understand internal and external environments. The main contents of this chapter include all of the following: Types of external environment, analysing the environment, managing the environment, nature of organisational. culture, manifestations of culture, promoting innovation, changing organisational. culture, leadership & cultural change.

 25 p fbu 18/04/2016 153 2 Download

Từ khóa: Strategic organisation structure, Managerial decision making, Lecture Management, Human resource management, Operations Management, External environments

Chapter 8 - Fostering an innovative organisation. In this chapter, students will be able to understand: Distinguishing change from innovation, external & internal forces for change & innovation, life cycle stages, termination, organisational development (OD), innovation for competitive advantage, product development,...

 21 p fbu 18/04/2016 143 2 Download

Từ khóa: Strategic organisation structure, Managerial decision making, Lecture Management, Human resource management, Operations Management, Organisation life cycles

Chapter 5 - Managerial decision making. The main contents of this chapter include all of the following: Nature of managerial decision making, managers as decision makers, effective decision making, barriers to effective decision making, group decision making, creativity in decision making.

 27 p fbu 18/04/2016 161 2 Download

Từ khóa: Strategic organisation structure, Managerial decision making, Lecture Management, Human resource management, Operations Management, Decision making

Chapter 17 - Managing organisations through change and conflict. In this chapter, students will be able to understand: Managing change, managing resistance to change, managing conflict, relationship between conflict & change.

 19 p fbu 18/04/2016 144 2 Download

Từ khóa: Strategic organisation structure, Managerial decision making, Lecture Management, Human resource management, Managing organisations, Managing conflict

Chapter 14 - Managerial communication. The main contents of this chapter include all of the following: Nature of managerial communication, individual communication & interpersonal processes, group communication, organisational communication channels.

 21 p fbu 18/04/2016 120 2 Download

Từ khóa: Strategic organisation structure, Managerial decision making, Lecture Management, Human resource management, Managerial communication, Organisational communication channels

In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.

 8 p fbu 23/02/2016 174 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing opportunities, Strategic market planning, Product management, New-product development

After studying this chapter you will: Understand why turning a marketing plan into a profitable business requires money, information, people, and a way to get or produce goods and services; understand the ways that marketing strategy decisions may need to be adjusted in light of available financing; understand how a firm can implement and expand a marketing plan using internally generated cash flow;...

 8 p fbu 23/02/2016 183 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Managing marketing’s link, Marketing plan, Marketing strategy planning

When you finish this chapter, you should: Understand how information technology is speeding up feedback for better implementation and control, know why effective implementation is critical to customer satisfaction and profits, know how total quality management can improve implementation including implementation of service quality,...

 8 p fbu 23/02/2016 196 2 Download

Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Controlling marketing plans, Total quality management, Marketing management process