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Ebook Managing downside risk in financial markets: Part 1
Part 1 book “Managing downside risk in financial markets” has contents: from alpha to omega, a portfolio manager’s view of downside risk, an evaluation of value at risk and the information ratio, a software developer’s view - using post-modern portfolio theory to improve investment performance measurement,… and other contents.
115 p fbu 25/11/2023 31 0
Từ khóa: Managing downside risk, Financial markets, A portfolio manager’s, Improve investment performance measurement, The three parameter lognormal, Advising individual accounts
Ebook Managing downside risk in financial markets: Part 2
Part 2 book “Managing downside risk in financial markets” has contents: preference functions and risk-adjusted performance measures, building a mean-downside risk portfolio frontier, investment risk - a unified approach to upside and downside returns,… and other contents.
167 p fbu 25/11/2023 29 0
Từ khóa: Managing downside risk, Financial markets, Preference functions, Risk-adjusted performance measures, Building a mean-downside risk portfolio frontier, Downside returns
Ebook Market leader: Upper intermediate business English Teacher's resource book - Bill Mascull
Ebook "Market leader: Upper intermediate business English Teacher's resource book" is an extensive business English course designed to bring the real world of international business into the language-teaching classroom. It has been developed in association with the Financial Times, one of the world's leading sources of professional information, to ensure the maximum range and authenticity of international business content.
120 p fbu 24/10/2023 33 0
Từ khóa: Market leader, Market leader series, Market leader upper intermediate, Upper intermediate business English Teacher's resource book, Bill Mascull, International marketing, Building relationships, Crisis management
Ebook "Market leader: Intermediate business English course book (3rd edition)" Leader is a multi-level business English course for business people and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.
176 p fbu 24/10/2023 26 0
Từ khóa: Market leader, Market leader series, Market leader intermediate, Intermediate business English course book, David Cotton, David Falvey, Simon Kent, Building luxury brands, Managing meetings, Discuss authentic advertisements
Ebook Modern day retail marketing management: Part 1
Part 1 of ebook "Modern day retail marketing management" provides readers with contents including: playing the retail game; retailing in India; retail marketing mix; changes in the landscape of retail marketing; retail marketing strategies – basis for sustainable competitive advantage; catman strategies; retail strategy for Gen X and Gen Y; retail store formats;...
131 p fbu 25/09/2023 27 0
Từ khóa: Modern day retail marketing management, Marketing management, Playing the retail game, Retail marketing mix, Retail marketing strategies, Sustainable competitive advantage, Retail store formats
Ebook Modern day retail marketing management: Part 2
Continued part 1, part 2 of ebook "Modern day retail marketing management" provides readers with contents including: store layout; store manager – CEO of the store; the essentials of store management; the enchanting world of merchandising; merchandising management; rolling out a new store; visual merchandising – the window to retail business; private labels; retail security – preventing losses and dealing with thefts; CRM – winning and...
238 p fbu 25/09/2023 29 0
Từ khóa: Modern day retail marketing management, Marketing management, Store layout, Store manager, Merchandising management, Private labels, Retaining loyal customers
Ebook Fundamentals of Financial management (Thirteenth edition): Part 2
includes contents: The Cost of Capital; The Basics of Capital Budgeting; Cash Flow Estimation and Risk Analysis; Other Topics in Capital Budgeting; Distributions to Shareholders: Dividends and Share Repurchases; Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles;...Please refer to the documentation for more details.
339 p fbu 25/09/2023 27 0
Từ khóa: Ebook Fundamentals of Financial Management, Fundamentals of Financial Management, Financial Management, Time Value of Money, Financial Markets, Risk and Rates of Return, Stocks and Their Valuation
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 1
Ebook Services marketing: Concepts, strategies, and case help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with hoffman/bateson's services marketing: concepts, strategies, and cases, 5e. the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
214 p fbu 24/08/2023 26 0
Từ khóa: Services marketing, The service delivery, Developing the service communication strategy, Managing service employees, Managing service consumers, Ethical considerations
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 2
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 2 cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. a new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.
270 p fbu 24/08/2023 22 0
Từ khóa: Services marketing, Managing service consumers, Measuring service quality, Service recovery management, Pulling the pieces together
Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media;...
501 p fbu 21/07/2023 60 0
Từ khóa: Integrated marketing communications, Advertising management, Advertising management, Traditional advertising media, Direct marketing, Consumer sales promotion
Ebook Advertising, promotion, and other aspects of integrated marketing communications: Part 1 includes the following chapters: Chapter 1: an overview of integrated marketing communications; chapter 2: enhancing brand equity and accountability; chapter 3: brand adoption, brand naming, and intellectual property issues; chapter 4: environmental, regulatory, and ethical issues; chapter 5: segmentation, targeting, and positioning; chapter 6: the...
253 p fbu 21/07/2023 47 0
Từ khóa: Integrated marketing communications, Advertising management, New media choices, Sales promotion management, Communications process, Consumer behavior
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p fbu 21/07/2023 30 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
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