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Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p fbu 21/07/2023 40 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p fbu 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p fbu 21/07/2023 25 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook Supply chain logistics management: Part 1
Part 1 of ebook "Supply chain logistics management" presents the following content: logistics in supply chain management; 21st-century supply chains; lean logistics; customer accommodation; market distribution strategy; procurement and manufacturing strategies; operational integration; technology structure; information networks; enterprise resource planning and execution systems; advanced planning and scheduling;...
301 p fbu 21/07/2023 23 0
Từ khóa: Supply chain logistics management, Logistics management, Logistics in supply chain management, Customer accommodation, Market distribution strategy, Operational integration, Enterprise resource planning
Ebook Bank management and control: Strategy, capital and risk management - Johannes Wernz
presents the following content: Chapter 1: Outline, Chapter 2: Bank management and steering, Chapter 3: Banks in their regulatory and economic environment, Chapter 4: Risk modeling and capital: Credit risk (loans), Chapter 5: Risk modeling and capital: Counterparty Credit Risk (EPE), Chapter 6: Risk modeling and capital: Credit risk (securitizations), Chapter 7: Risk modeling and capital: Market risk, Chapter 8: Risk modeling and capital:...
131 p fbu 21/07/2023 39 0
Từ khóa: Ebook Bank management and control, Risk management, Risk modeling, Credit risk, Market risk, Asset liability management
Ebook The future of finance: A new model for banking and investment – Part 1
Ebook The future of finance: A new model for banking and investment – Part 1 presents the following content: Chapter 1: globalization, emerging markets, and the savings glut; chapter 2: the rise of derivatives and systemic risk; chapter 3: the too-big-to-fail bank, moral hazard, and macroprudential regulation; chapter 4: corporate governance and remuneration in the banking industry; chapter 5: bank capital safeguards: additional capital...
120 p fbu 21/07/2023 30 0
Từ khóa: Ebook The future of finance, Banks and banking, Portfolio management, Global financial crisis, The financial crash, Emerging markets, Macroprudential regulation
Ebook Fundamentals of financial management (13/e): Part 2
Ebook Fundamentals of financial management (13/e): Part 2 presents the following content: Required returns and the cost of capital, operating and financial leverage, capital structure determination, dividend policy, the capital market, mergers and other forms of corporate restructuring,… and other contents.
367 p fbu 28/06/2023 17 0
Từ khóa: Corporate restructuring, Financial management, Financial leverage, Capital structure determination, Dividend policy, The capital market
Ebook Real estate investing - Market analysis, valuation techniques, and risk management
Ebook "Real estate investing - Market analysis, valuation techniques, and risk management" present the content introduces the basic features of the real estate market. This is an imperfect highly segmented market. The segmentation is derived from the characteristics of traded goods. In order to understand the trend in the different submarkets, the following paragraphs analyse the trend patterns of stakeholders involved in the sale or purchase...
214 p fbu 16/02/2023 21 0
Từ khóa: Real estate investing, Market analysis, Valuation techniques, Risk management, The market research, Investment strategies
Ebook Essentials of investments (Seventh edition): Part 2
Ebook Essentials of investments (Seventh edition): Part 2 presents the following content: Chapter 1 investments: background and issues; chapter 2 asset classes and financial instruments; chapter 3 securities markets; chapter 4 mutual funds and other investment companies; chapter 5 risk and return: pastand prologue; chapter 6 efficient diversification; chapter 7 capital asset pricing and arbitrage pricing theory; chapter 8 the efficient market...
364 p fbu 16/02/2023 20 0
Từ khóa: Ebook Essentials of investments, Essentials of investments, Derivative markets, Active investment management, Equity valuation, Financial statement analysis
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p fbu 16/02/2023 14 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
Ebook Small business management: Launching and growing entrepreneurial ventures - Part 2
Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.
400 p fbu 16/02/2023 12 0
Từ khóa: Ebook Small business management, Small business management, Growing entrepreneurial ventures, Building customer relationships, Promotional planning, Global marketing
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1 includes the following contents: Integrated marketing communications: processes, brand equity, and the marcom environment; the fundamental marcom decisions: targeting, positioning, objective setting, and budgeting; marcom for new products, store signage, and point-of-purchase communications.
260 p fbu 16/02/2023 14 0
Từ khóa: Integrated marketing communications, Advertising management, Marcom targeting, Marcom positioning, Analyzing advertising media, Marketing communications
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