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Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 1
Ebook Services marketing: Concepts, strategies, and case help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with hoffman/bateson's services marketing: concepts, strategies, and cases, 5e. the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
214 p fbu 24/08/2023 25 0
Từ khóa: Services marketing, The service delivery, Developing the service communication strategy, Managing service employees, Managing service consumers, Ethical considerations
Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media;...
501 p fbu 21/07/2023 60 0
Từ khóa: Integrated marketing communications, Advertising management, Advertising management, Traditional advertising media, Direct marketing, Consumer sales promotion
Ebook Advertising, promotion, and other aspects of integrated marketing communications: Part 1 includes the following chapters: Chapter 1: an overview of integrated marketing communications; chapter 2: enhancing brand equity and accountability; chapter 3: brand adoption, brand naming, and intellectual property issues; chapter 4: environmental, regulatory, and ethical issues; chapter 5: segmentation, targeting, and positioning; chapter 6: the...
253 p fbu 21/07/2023 47 0
Từ khóa: Integrated marketing communications, Advertising management, New media choices, Sales promotion management, Communications process, Consumer behavior
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p fbu 21/07/2023 39 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351 p fbu 16/02/2023 16 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Campaign planning for digital media, Marketing communications, Digital channel performance
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1 includes the following contents: Integrated marketing communications: processes, brand equity, and the marcom environment; the fundamental marcom decisions: targeting, positioning, objective setting, and budgeting; marcom for new products, store signage, and point-of-purchase communications.
260 p fbu 16/02/2023 14 0
Từ khóa: Integrated marketing communications, Advertising management, Marcom targeting, Marcom positioning, Analyzing advertising media, Marketing communications
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising...
394 p fbu 16/02/2023 9 0
Từ khóa: Integrated marketing communications, Advertising management, Analyzing advertising media, Creative advertising messages, Traditional advertising media, Consumer-oriented promotions
Ebook Advertising and promotion: Part 2
Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.
159 p fbu 16/02/2023 15 0
Từ khóa: Ebook Advertising and promotion, Theorizing advertising, Promotional media, Brand placement, Integrated marketing communication, Advertising brands internationally
Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 1
Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...
492 p fbu 16/02/2023 15 0
Từ khóa: Consumer behavior, Building marketing strategy, Cross-cultural variations, Decision process, Postpurchase processes, Non-verbal communications, The global youth culture, Penalties for violating norms
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p fbu 20/04/2022 47 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
Ebook Marketing: Market leader - Part 2
Marketing: Market leader - Part 2 has present the contents internet advertising; global advertising campaigns; sponsorship deals for promoting brands; viral advertising campaign; developing a successful national brand; expanding brands into the Russian market; targeting overseas communities; keeping customers loyal to brands;...
58 p fbu 20/04/2022 40 0
Từ khóa: Market leader, Marketing and Market leader, Business English, Internet advertising, Global advertising campaigns, Viral advertising campaign, Targeting overseas communities
When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...
16 p fbu 23/02/2016 154 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy, Strategic market planning, Integrated marketing communications, Strategic distribution
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