- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Services marketing: Concepts, strategies, and case (4th edition): Part 1
Ebook Services marketing: Concepts, strategies, and case help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with hoffman/bateson's services marketing: concepts, strategies, and cases, 5e. the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
214 p fbu 24/08/2023 24 0
Từ khóa: Services marketing, The service delivery, Developing the service communication strategy, Managing service employees, Managing service consumers, Ethical considerations
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p fbu 21/07/2023 30 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p fbu 21/07/2023 25 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook Supply chain logistics management: Part 1
Part 1 of ebook "Supply chain logistics management" presents the following content: logistics in supply chain management; 21st-century supply chains; lean logistics; customer accommodation; market distribution strategy; procurement and manufacturing strategies; operational integration; technology structure; information networks; enterprise resource planning and execution systems; advanced planning and scheduling;...
301 p fbu 21/07/2023 23 0
Từ khóa: Supply chain logistics management, Logistics management, Logistics in supply chain management, Customer accommodation, Market distribution strategy, Operational integration, Enterprise resource planning
Ebook Real estate investing - Market analysis, valuation techniques, and risk management
Ebook "Real estate investing - Market analysis, valuation techniques, and risk management" present the content introduces the basic features of the real estate market. This is an imperfect highly segmented market. The segmentation is derived from the characteristics of traded goods. In order to understand the trend in the different submarkets, the following paragraphs analyse the trend patterns of stakeholders involved in the sale or purchase...
214 p fbu 16/02/2023 19 0
Từ khóa: Real estate investing, Market analysis, Valuation techniques, Risk management, The market research, Investment strategies
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351 p fbu 16/02/2023 15 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Campaign planning for digital media, Marketing communications, Digital channel performance
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1 presents the following content: Introducing digital marketing, online marketplace analysis: micro-environment, the online macro-environment, digital marketing strategy, the impact of digital media and technology on the marketing mix, relationship marketing using digital platforms.
378 p fbu 16/02/2023 12 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Online marketplace analysis, Digital marketing strategy, Marketing mix
Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 1
Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...
492 p fbu 16/02/2023 15 0
Từ khóa: Consumer behavior, Building marketing strategy, Cross-cultural variations, Decision process, Postpurchase processes, Non-verbal communications, The global youth culture, Penalties for violating norms
Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 2
Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...
319 p fbu 16/02/2023 19 0
Từ khóa: Consumer behavior, Building marketing strategy, Consumer decision process, Organizational buyer behavior, Postpurchase processes, Customer satisfaction, Customer commitment
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p fbu 20/04/2022 45 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Bài giảng English for marketing
Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.
164 p fbu 31/10/2020 59 0
Từ khóa: Bài giảng English for marketing, English for marketing, Tiếng Anh chuyên ngành Marketing, Marketing introduction, Marketing environment, Marketing strategy
After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,... Inviting you refer.
15 p fbu 23/02/2016 182 2
Từ khóa: Basic Marketing, Lecture Basic Marketing, Marketing strategy planning process, Considering international opportunities, Narrowing target markets, Market segmentation
Đăng nhập
Bộ sưu tập nổi bật